Posted on | July 19, 2010 | No Comments
Product development is a growth strategy according to which a business gradually introduces new products, potentially complimentary to its existing line of products, into an existing market. However, caution is necessary… some product pairs do not necessarily match. Here are a few examples, and their pitch lines:
- Trojan diapers. « Sorry for the accident… We swear there will be no more leaks!” Works equally well for BP diapers or Tojan oil wells.
- L’Oréal mirrors. « Well what? You thought this worked for real? »
- Crest dentures. « After all these year, you finally have the perfect smile! »
- Coors Light wine. “The bottle changes color when the wine reaches the right temperature. »
- Tide soccer shoes. « Go ahead, get dirty! » (Ok, this one already exists… but still…)
- By the way, the last sales pitch would also fit well with Montreal’s elections.
- McDonald’s acid relief. « Now in two formats : tablet, or BigMac Sauce »
- Imperial Tobacco asthma pump. « Mild flavour and low in tar! »
- Polysporin sun screen. “If you’re gonna burn…”
- Google’s dating services. “Google Date… you found everything else with us, why not a soul mate?”
Ok, ok… there still is a fair bit of work to do on these concepts…