Common Sense Comes to Town!

Common sense is the most fairly distributed thing in the world, for each one thinks he is so well-endowed with it that even those who are hardest to satisfy in all other matters are not in the habit of desiring more of it than they already have. (Descartes)

Product development

Posted on | July 19, 2010 | No Comments

Product development is a growth strategy according to which a business gradually introduces new products, potentially complimentary to its existing line of products, into an existing market. However, caution is necessary… some product pairs do not necessarily match. Here are a few examples, and their pitch lines:

  1. Trojan diapers. « Sorry for the accident… We swear there will be no more leaks!” Works equally well for BP diapers or Tojan oil wells.
  2. L’Oréal mirrors. « Well what? You thought this worked for real? »
  3. Crest dentures. « After all these year, you finally have the perfect smile! »
  4. Coors Light wine.  “The bottle changes color when the wine reaches the right temperature. »
  5. Tide soccer shoes. « Go ahead, get dirty! » (Ok, this one already exists… but still…)
  6. By the way, the last sales pitch would also fit well with Montreal’s elections.
  7. McDonald’s acid relief. « Now in two formats : tablet, or BigMac Sauce »
  8. Imperial Tobacco asthma pump. « Mild flavour and low in tar! »
  9. Polysporin sun screen. “If you’re gonna burn…”
  10. Google’s dating services. “Google Date… you found everything else with us, why not a soul mate?”

Ok, ok… there still is a fair bit of work to do on these concepts…


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  • Photographie par Patrick Meunier

    Tous droits réservés, Patrick Meunier, 2010

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